How to Talk to Your Customers
With the economy poised for a decent 2011 recovery, customer relationships have never been more important. Marketers need to do a better job communicating with and holding on to customers. Creating...
View ArticleTake It Inside - Turning an Internal Training Meeting into a Virtual Event
Learn the reasons and benefits of changing your sales or training meeting into a virtual event. Cost savings are a start, but even better, by going virtual, you can be more inclusive and turn a...
View ArticleHow to Reactivate a Lapsed Customer
Lapsed customers are a major issue for online retailers: a large percentage of their file has not purchased from them in over a year, and that's a big missed revenue opportunity. We discuss how to turn...
View ArticleThe Right Content for the Right Platform
Creating content for distribution over various media platforms is smart strategy for reaching your customers in their preferred platforms. But it's not just not a matter of cutting and pasting files...
View ArticleWhy Quality Content Matters
High-quality content is at the heart of customer engagement and essential to building relationships of trust and affinity. Content farms and low-quality content may get you clicks, but in the end these...
View ArticleHow to Use Twitter for Content
Twitter is a great tool for content distribution and aggregation. We give you a few simple guidelines to optimize your use of Twitter as part of your ongoing content engagement strategy.
View ArticleWhat CMOs Think About Content
Gain insights from exclusive research on CMOs' perceptions of content marketing, including how they are moving budget from traditional media to content marketing strategies.
View ArticleOnline Video as Part of a Content Strategy
Online video use and consumption is growing by the day. We'll tell you when to use it and how to get the most value from video as part of your ongoing content strategy.
View ArticleHow Media Companies Can Succeed with Content Marketing
Traditional media companies can utilize their unique assets to provide advertisers with non-traditional content solutions. We’ll tell media companies how they can leverage their brand, content and...
View ArticleAuthenticity for Your Content Voice
To create credible content for your web site and social media campaign you must come across as knowledge, likeable and trustworthy. Authenticity is essential if you want your content to spur action....
View ArticleNew Mobile Marketing Study
We'll give you a top line analysis of the new research from King Fish Media. You'll learn what marketers and thinking and planning for their mobile marketing strategy. Find out what benefits they hope...
View ArticleContent Marketing World: Why you should attend
We talk to Joe Pulizzi of Junta42 and the founder of the Content Marketing World, the largest conference of its kind in the world. He'll tell you why this is the one content marketing conference you...
View ArticleHow to Choose a Marketing Agency
We’ll highlight our new ebook-now avaliable for download. The ebook discuses best practices for CMOs who are selecting multiple marketing agencies to maximize return on marketing investment.
View ArticleMobile Apps for B2B Marketers
We’ll talk about why a mobile app strategy makes sense for B2B marketers and give some examples of what types of apps could work for a business audience.
View ArticleHow to Maximize Content Length
We look at the changing consumer attention span and how shorter, more concise content will draw attention, build relationships and drive actions taken.
View ArticleHow to Distribute Content on Facebook
A discussion centered on best practices for using Facebook as a content channel for your company. We’ll talk about specific tactics to optimize your Facebook fan page.
View ArticleWhat We Learned at Content Marketing World
We’ll discuss what excited us at the first ever Content Marketing World, and which speakers and sessions inspired the crowd of over 630 content marketers. Speakers included David Meerman Scott and...
View ArticleHybrid Events: Live + Virtual = ROI
We’ll talk about best practices for hybrid events, combining the best features of live events with online webcasts. The discussion centers on what type of content works to how to generate a real return...
View ArticleProfessional Certifications as Content
KFM’s Brad Ketchum joins to talk about how Bank of America used a professional certification program as content to generate leads and build customer relationships.
View ArticleStorytelling: The Key to Content Marketing Pt. 1
We’ll discuss why storytelling techniques are critical to a successful content marketing strategy. Storytelling builds and emotional connection while letting customers participate in the story to...
View Article
